Before setting up SBT Adele was co-founder and CEO of CAN, a leading UK organisation for the development and promotion of social entrepreneurs. Adele was also CEO of the nationally renowned Kaleidoscope project, working with 350 heroin users daily. Adele received the Business In The Community Sieff Award for engaging business for social benefit and was made an MBE for services to social enterprises. She is a Director of Impact International and Chair of the International Advisory Board for Cardiff Business School.

In 2022, Adele stepped down as CEO of SBT and now advises and supports SBT in her capacity as Co-founder and Senior Advisor.